Podczas tegorocznej Wielkiej Orkiestry Świątecznej Pomocy wystawiono na licytację nazwy dwóch pociągów Tanich Linii Kolejowych. Zawarto pierwszą tego typu transakcję naming rights w historii Polski. Zwyciężyli założyciele portalu e-familio.pl, którzy nadali nowe nazwy TKL familio i TKL alleceny, przekazując na rzecz WOŚP 38 tyś. zł.
Pociągi kursują na trasie Warszawa – Kraków – Warszawa (TLK nr 36104 | Wrocław Gł. odj. 13:08 – Kraków Gł. przyj. 17:48) oraz Kraków – Wrocław – Kraków (TLK nr 63104 | Kraków Gł. odj. 6:35 – Wrocław Gł. przyj. 11:20). Inauguracyjny przejazd pociągów nastąpi 1 marca. Pociągi TLK familio i TLK alleceny będą z nowymi nazwami kursowały do końca tegorocznego rozkładu jazdy, czyli do 12 grudnia 2010. Obie nazwy zostały wylicytowane za łączną sumę 38 tys. zł (Warszawa-Kraków: 30000 zł, Wrocław-Kraków: 8200 zł).
Nowe nazwy pociągów zostaną umieszczone na tablicach kierunkowych wagonów, w rozkładzie internetowym przewoźnika na stronach www.intercity.pl i www.tlk.pl, oraz będą wygłaszane w zapowiedziach megafonowych. Podczas licytacji padało dużo pytań o komercyjną sprzedaż nazw pociągów. Firmy były bardzo zainteresowane umieszczeniem nazwy swojej firmy, produktu lub marki jako nowej nazwy pociągu TLK. Reklama mobilna cieszy się coraz większą popularnością. – pisze na swojej stronie www.intercity.pl
Źródło: http://intercity.pl
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