Zapadła ostateczna decyzja w sprawie sprzedaży praw do nazwy gdańskiego stadionu. Od dzisiaj do końca roku 2014 obiekt będzie nosić nazwę PGE Arena Gdańsk.
Rada nadzorcza Polskiej Grupy Energetycznej zatwierdziła decyzję zarządu o zawarciu umowy naming rights z Biurem Inwestycji Euro Gdańsk 2012. PGE i Biuro Inwestycji Euro Gdańsk 2012 przystąpią teraz do negocjacji szczegółowych warunków umowy.
Projekt PGE Arena Gdańsk wpisuje się w strategię marketingową PGE w zakresie podnoszenia rozpoznawalności i budowania mocnej pozycji marki firmy. Jest to obecnie największy projekt typu Naming Rights (sprzedaży praw do nazwy obiektu sportowego) w Polsce.
- To dla nas bardzo ważny projekt z punktu widzenia budowania wizerunku i rozpoznawalności marki PGE. Transakcje tego typu w Polsce są wciąż w początkowej fazie rozwoju. Jednak przykłady podobnych rozwiązań w takich krajach jak Niemcy czy Stany Zjednoczone pokazują, że ta inwestycja przynosi znaczącą wartość dodaną dla podmiotów biznesowych – mówi dla rp.pl Prezes Zarządu PGE Polska Grupa Energetyczna Tomasz Zadroga.
Wartość oferty PGE Polska Grupa Energetyczna S.A. na zakup praw do nazwy gdańskiego stadionu wyniosła 35 mln zł. Kwota ta będzie wpłacana w 5 rocznych transzach. Zakończenie budowy PGE Areny Gdańsk jest planowane na koniec 2010 roku.
Źródło: rp.pl
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