Nowoczesna, innowacyjna i zaawansowana technologicznie, do tego zmieniająca kolory w zależności od goszczonego klubu, znana na całym świecie i przez cały świat podziwiana — jednym słowem Allianz Arena w Monachium. Ochrzczona nazwą sponsora tytularnego — niemieckiej firmy ubezpieczeniowej – Allianz. Rocznie z tego tytułu otrzymuje 6 milionów euro.
Allianz Arena w kolorach
Najmodniejszy obiekt świata
Stadion piłkarski Allianz Arena został otwarty w 2005 roku, a koszt jego budowy wyniósł 349 mln Euro. Od tego czasu arena jest domem dwóch zawodowych klubów w Monachium — Bayern i TSV 1860. Gości również na swoim polu reprezentację Niemiec.
Konstrukcja, zastosowane rozwiązania architektoniczne i technologiczne sprawiają, że stadion jest uznawany za jeden z najnowocześniejszych sportowych obiektów świata.
Całkowita pojemność stadionu wynosi 69 901 miejsc (w tym 13 769 stojących, 2 152 dla osobistości, 1 374 w loży honorowej i 165 dla niepełnosprawnych). Jest to trzeci co do wielkości obiekt piłkarski w Niemczech
Największa foliowa konstrukcja świata i stadion światła
Allianz Arena z bliska
Zewnętrzna powłoka stadionu składa się z ponad 2800 ogromnych polietylenowych bąbelków wyglądających jak pęcherzyki, z których każdy jest wypełniony suchym powietrzem. Każda z poduszek powietrza może świecić się na czerwono, niebiesko lub biało. I tak Allianz Arena przybiera kolor czerwony (dla FC Bayern München), niebieski (dla TSV 1860 München) oraz biały dla gier neutralnych (np. mecze drużyny narodowej). Podświetlenie stadionu kosztuje około 60 euro na godzinę, a ogromna moc do tego zużyta sprawia, że w przejrzystą noc Allianz Arenę można dostrzec nawet z odległych o 75 km austriackich szczytów.
Przyciąga imponującą infrastrukturą
Stadion posiada rozbudowaną infrastrukturę. Na jego terenie znajdują się m.in. trzy żłobki, dwa sklepy dla fanów – “Megastore” Bayernu liczący 800 m² oraz TSV 1860 – z 400 m² powierzchni sklepowej. Poza tym wokół stadionu działa 28 kiosków z artykułami dla kibiców. Znajdują się tu sale konferencyjne, pomieszczenia biurowe, także kilka restauracji, które zajmują łącznie powierzchnię ok. 6 500 m². Do stadionu należy także czteropoziomowy parking na 10 500 samochodów i jest to jednocześnie największy samochodowy parking w Europie.
Allianz Arena podczas meczu
Allianz wykupił prawa do nazwy na najbliższe 30 lat
Allianz za trzydziestoletnią umowę płaci rocznie ok. 6 milionów euro, czyli prawie tyle, ile wynosi budżet Wisły Kraków. Łączna suma transakcji naming rights to około 180 mln euro, to ponad połowa łącznej kwoty wydanej na budowę stadionu.
Dzięki tej inwestycji Allianz, największy dostarczyciel usług finansowych na świecie, ma możliwość dotarcia z ekspozycją swojej marki do milionów swoich potencjalnych klientów. Jednocześnie jest to bardzo dobry ruch wizerunkowy, zwłaszcza w momencie gdy wyszło na jaw współuczestniczenie Allianz w historycznym holocauście podczas II Wojny Światowej.
Arena bez Allianz podczas mundialu
Nazwa sponsora nie była widoczna podczas mundialu w 2006 roku. FIFA World wymagała od każdego stadionu goszczącego World Cup usunięcia jakichkolwiek brandingów komercyjnych, podczas trwania turnieju. Miało to na celu stworzenie miejsca i umożliwienie pokazania się sponsorów oficjalnych FIFA. Przez miesiąc trwania turnieju stadion nosił więc nazwę “FIFA WM-Stadion München”.
Źródło:
Strona oficjalna Allianz Arena: www.allianz-arena.de
I really love the way you discuss this kind of topic.~-;”:
Last month, when i visited your blog i got an error on the mysql server of yours.”‘;`~
Not always you can find such readable blog. Good job mate. I wish you good luck with your blog
Man that was very entertaining and at the same time informative.;’~,~
I’ll go ahead and aim it all critique to 2 individuals: seed Zune people which might be interested in an upgrade, the ones shopping make up your mind from a Zune as well as an mp3. (There are many masters worth considering around the globe, this kind of Sony Walkman Z, also Hopefully this particular you sufficient news produce conscious result for this Microsoft zune as opposed to avid gamers save for ipod queue furthermore.)
Have you already setup a fan page on Facebook ?*”`;
good idea for buyer.
Hy. I just want to emphasize that what you post here is really very good sharing so I have post http://www.namingrights.eu/nowa-w-swiat on my Digg profile so everybody can have the chance to enjoy. I was happy when I saw this tittle, Allianz Arena – europejskie naming rights warte 6 mln euro rocznie | Naming Rights.eu, on my google search, and i was so becouse at long last I found what I was looking for. All the best
Your blog is one of a kind, i love the way you organize the topics.’;~;;
ooh. Cool!! Thank you for this article.
Can I just converse what a elimination to locate celebrity who really is familiar with what theyre speaking relating to on the web. You absolutely acknowledge the best way to carry an matter to gentle and build it significant. Extra folks need to learn this plus perceive this side of the narrative. I cant imagine youre not more common since you positively have the gift.
I always visit new blog everyday and i found your blog.’~:,`
I’m a blog crazed person and i love to read cool blog like yours.”-*”.
Very well said, your blog says it all about that particular topic.-*”‘,
I have been browsing on-line more than 3 hours lately, but I by no means discovered any interesting article like yours. It¡¦s pretty value enough for me. In my view, if all website owners and bloggers made just right content material as you probably did, the internet will probably be a lot more useful than ever before.
I recently stumbled on your blog and have been reading along. I imagined I might depart my 1st comment. I don’t know what to say except that I’ve got enjoyed reading.Great website,I am going to keep visiting this website incredibly often.
Hi, do you have a facebook fan page for your blog?;”‘`”
I enjoy reading and I conceive this website got some truly utilitarian stuff on it! .
Great to be going to your blog again, it has been months for me. Nicely this write-up that i’ve been waited for so long. I will need this post to complete my assignment inside the university, and it has exact same topic with your post. Thanks, terrific share.
I just love to read new topics from you blog.-.“-
Last month, when i visited your blog i got an error on the mysql server of yours.-“’`
I loved as much as you’ll receive carried out right here. The sketch is tasteful, your authored material stylish. nonetheless, you command get got an nervousness over that you wish be delivering the following. unwell unquestionably come more formerly again as exactly the same nearly a lot often inside case you shield this increase.
Right now it appears like Wordpress is the preferred blogging platform out there right now. (from what I’ve read) Is that what you are using on your blog?
I was also reading a topic like this one from another site.;-’~~
I just put the link of your blog on my Facebook Wall. very nice blog indeed.;’.**
We still cannot quite think I could possibly be one of those studying the important points found on your website. My family and I are truly thankful for the generosity and for presenting me the chance to pursue this chosen career path. Appreciate your sharing the important information I got from your blog.
I’m not that much of a online reader to be honest but your sites really nice, keep it up! I’ll go ahead and bookmark your site to come back down the road. All the best
Good read … headline catchy … good points, some of which I have learned along the way as well (humility, grace, layoff the controversial stuff). Will share with my colleagues at work as we begin blogging from a corporate perspective. Thanks!
I wanted to write you that little note to help say thanks a lot again just for the wonderful views you’ve shown here.
I’m new to your blog and i really appreciate the nice posts and great layout.’**.*
Sometimes your blog is loading slowly, better find a better host..;”.*
Hi, do you have a facebook fan page for your blog?’”"~*
Ive been meaning to read this and just never got a chance. Its an issue that Im incredibly interested in, I just started reading and Im glad I did. Youre a excellent blogger, 1 of the very best that Ive seen. This blog unquestionably has some information and facts on topic that I just wasnt aware of. Thanks for bringing this stuff to light.
You seem to be very professional in the way you write.*`”~*
I enjoyed looking at your post and I needed to tell you that I totally agree with you. It is tricky to find people that think similar these days. Keep it up
I bookmared your site a couple of days ago coz your blog impresses me.:`,-,
Ya I actually have used the acai berry supplement .It is very effective and it does’nt take an excessive amount of time to show the result.
Epson Efficiency V300 Photo could be top speed submit protection. Could possibly study layer, Images as well 3d images goods among striking lucidity characteristic For all of the value-priced Epson Perfection V300 Photos makes it much simpler than previously by way of 4800 dpi visual conclusion along with particular akin to family-friendly services. And additionally, if you’d like gather many of those passed family member shots back again, to use Epson Efficiency V300 Pics to easily recovery colour. As well as the, it provides undemanding arrangement and as a consequence one-touch deciphering.
I just added this blog site to my feed reader, great stuff. Can’t get enough!
Hi there clever points.. now why did not i think of these? Off subject slightly, is this page pattern merely from an extraordinary installation or else do you use a customized template. I use a webpage i’m in search of to enhance and nicely the visuals is likely one of many key things to finish on my list.
Have you already setup a fan page on Facebook ?:~:~’
I would really like you to become a guest poster on my blog.’:.;’
You can increase your blog visitors by having a fan page on facebook.’-'~`
Your blog is one of a kind, i love the way you organize the topics.:.,:`
Well, another blogger already posted a topic like this.’~`,.
I think youve made some truly interesting points. Not too many people would actually think about this the way you just did. Im really impressed that theres so much about this subject thats been uncovered and you did it so well, with so much class. Good one you, man! Really great stuff here.
I’m a blog crazed person and i love to read cool blog like yours.~*;`*
Your blog would increase in ranking if you post more often.-`”*;
Great blog post and nice discussion among the comments.-.`~’
I just love to read new topics from you blog.;,.,`