Jeszcze przez najbliższe dwa dni będzie można licytować prawa do nazwania nowo wybudowanego ronda w Jaworznie. Prezydent miasta Paweł Silbert postanowił, aby przekazany w tym roku przedmiot licytacji na rzecz Wielkiej Orkiestry Świątecznej Pomocy był nietypowy. I niewatpliwie jest. To pierwsza tego typu inicjatywa naming rights w Polsce.
Zwycięzca licytacji będzie miał prawo do nazwania ronda swoim imieniem. Dopuszczalne jest również nadanie rondu nazwy firmy. Wylicytowane naming rights będą obowiązywać do kolejnego finału WOŚP. Nazwa umieszczona będzie na trzech tabliczkach informacyjnych znajdujących się na rondzie. Rondo ma średnicę 40 m i łączączy trzy ruchliwe ulice: Królowej Jadwigi, Grunwaldzką i Kolejową. Obok znajduje się hala widowisko-sportowa i nowe centrum przesiadkowe. Dzięki takiej lokalizacji tablice będzie miało okazję zobaczyć wiele osób.
O prawa do nazwy Jaworzyńskiego ronda można się starać na stronie aukcja.jaw.pl, za pomocą portalu Allegro. Licytacja rozpoczęła się od symbolicznej złotówki. Obecnie za prawa do nazwy trzeba zapłacić ponad 5 tysięcy złotych. Pieniądze z XVIII finału Wielkiej Orkiestry Świątecznej Pomocy pomogą dzieciom chorym na raka oraz klinikom onkologicznym doposażając je w sprzęt wysokospecjalistyczny.
W USA za prawa do nazwania przystanku metra w Nowym Yorku bank Barclays płaci rocznie $4 miliony. A w Polsce? – Z moich wyliczeń wynika, że cena za naming przystanku może sięgnąć nawet pół miliona złotych za rok – tak wyceniał dla dziennika Metro Maciej Wernicki z Ciszewski Marketing Sportowy.
Ile zatem jest warte naming rights do takiego ronda?
Źródła:
http://aukcje.wosp.org.pl/show_item.php?item=298523
http://www.wiadomosci24.pl/artykul/kup_sobie_jaworznickie_rondo_121371.html
http://wiadomosci.gazeta.pl/Wiadomosci/1,80273,7409724,Prezydent_wystawil_na_sprzedaz_rondo_w_centrum_miasta.html
http://www.emetro.pl/emetro/1,85649,7392958,Wielki_wyscig_po_nazwy.html
Jeszcze przez najbliższe dwa dni będzie można licytować prawa do nazwania nowo wybudowanego ronda w Jaworznie. Prezydent miasta Paweł Silbert postanowił, aby przekazany w tym roku przedmiot licytacji na rzecz Wielkiej Orkiestry Świątecznej Pomocy był nietypowy. I niewątpliwie jest. To pierwsza tego typu inicjatywa naming rights w Polsce.
Zwycięzca licytacji będzie miał prawo do nazwania ronda swoim imieniem. Dopuszczalne jest również nadanie rondu nazwy firmy. Wylicytowane naming rights będą obowiązywać do kolejnego finału WOŚP. Nazwa umieszczona będzie na trzech tabliczkach informacyjnych znajdujących się na rondzie. Rondo ma średnicę 40 m i łączący trzy ruchliwe ulice: Królowej Jadwigi, Grunwaldzką i Kolejową. Obok znajduje się hala widowisko-sportowa i nowe centrum przesiadkowe. Dzięki takiej lokalizacji tablice będzie miało okazję zobaczyć wiele osób.
O prawa do nazwy Jaworzyńskiego ronda można się starać na stronie aukcja.jaw.pl, za pomocą portalu Allegro. Licytacja rozpoczęła się od symbolicznej złotówki. Obecnie za prawa do nazwy trzeba zapłacić ponad 5 tysięcy złotych. Pieniądze z XVIII finału Wielkiej Orkiestry Świątecznej Pomocy pomogą dzieciom chorym na raka oraz klinikom onkologicznym doposażając je w sprzęt wysokospecjalistyczny.
W USA za prawa do nazwania przystanku metra w Nowym Yorku bank Barclays płaci rocznie $4 miliony. A w Polsce? – Z moich wyliczeń wynika, że cena za naming przystanku może sięgnąć nawet pół miliona złotych za rok – tak wyceniał dla dziennika Metro Maciej Wernicki z Ciszewski Marketing Sportowy.
Ile jest warte naming rights do takiego ronda?
Źródła:
http://aukcje.wosp.org.pl/show_item.php?item=298523
http://www.wiadomosci24.pl/artykul/kup_sobie_jaworznickie_rondo_121371.html
http://wiadomosci.gazeta.pl/Wiadomosci/1,80273,7409724,Prezydent_wystawil_na_sprzedaz_rondo_w_centrum_miasta.html
http://www.emetro.pl/emetro/1,85649,7392958,Wielki_wyscig_po_nazwy.html
Zwycięzca licytacji będzie miał prawo do nazwania ronda swoim imieniem. Dopuszczalne jest również nadanie rondu nazwy firmy. Wylicytowane naming rights będą obowiązywać do kolejnego finału WOŚP. Nazwa umieszczona będzie na trzech tabliczkach informacyjnych znajdujących się na rondzie. Rondo ma średnicę 40 m i łączący trzy ruchliwe ulice: Królowej Jadwigi, Grunwaldzką i Kolejową. Obok znajduje się hala widowisko-sportowa i nowe centrum przesiadkowe. Dzięki takiej lokalizacji tablice będzie miało okazję zobaczyć wiele osób.
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