Czy jedna ze stacji chicagowskiego metra będzie się wkrótce nazywać Apple iTrain? Na razie wiadomo, że w zamian za dofinansowanie remontu stacji, firma Apple otrzyma pierwszeństwo wyboru powierzchni reklamowych oraz przywilej pierwokupu praw do nazwy.
Czy Apple kupi prawa do nazwy stacji metra w Chicago?
W poniedziałek przedstawiciele Chicago Transit Authority potwierdzili informację, że firma Apple przeznaczy 4 mln dolarów na remont stacji metra North / Clybourn. W zamian ma zagwarantowany wybór powierzchni reklamowych przed innymi markami. Ostateczna decyzja odnośnie sprzedaży „naming rights” jeszcze nie zapadła. Wiadomo jednak, że w przypadku, gdy CTA postanowi wystawić prawa do nazwy na sprzedaż, oferta komputerowego lidera będzie rozważana w pierwszej kolejności.
- Rozpatrujemy różne sposoby na uzyskanie dodatkowych środków pieniężnych na modernizację metra – mówi Noelle Gaffney, rzecznik prasowy CTA. – Sprzedaż „naming rights” jest jedną z opcji, którą bierzemy pod uwagę. Jednocześnie Noelle Gaffney nie wyjawia żadnych szczegółów dotyczących porozumienia, jak również nie podaje terminu ostatecznego rozstrzygnięcia negocjacji.
Chicago jest kolejnym miastem w Stanach Zjednoczonych, w którym zarząd komunikacji miejskiej jest zainteresowany sprzedażą praw do nazwy ważniejszych stacji metra. Poszukiwania optymalnej oferty sprzedaży „naming rights” trwają już w Nowym Jorku, Bostonie i Filadelfii.
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