W przedświątecznym wydaniu dziennika “Metro” (23 grudnia) ukazał się artykuł na temat rynku naming rights. O perspektywach rozwoju i przykładach naming rights na świecie wypowiedzieli się Wojciech Majeran oraz Maciej Wernicki z Ciszewski Marketing Sportowy.
- W naszej opinii polski rynek sprzedaży praw i komercjalizacji obiektów w perspektywie Euro 2012 będzie wart nawet 300 mln zł – powiedział Wojciech Majeran, dyrektor zarządzający agencji Ciszewski Marketing Sportowy.
Źródło: Metro 23 grudnia 2009
Pdf do poprania: 09_12_23_Metro_naming_rights
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