Podczas wczorajszego finału Wielkiej Orkiestry Świątecznej Pomocy zlicytowano przekazane przez prezydenta miasta Jaworzno prawa do nazwy nowego ronda. “Licytacyjną perełkę” sprzedano za 61 200 PLN. Przez najbliższy rok naming rights do tego miejsca będzie należało do PKE (Polski Koncern Energetyczny).
Rondo w Jaworznie
- Jest to taki moment, w którym duża firma może coś zrobić dla WOŚP. Warto było! - mówił na antenie Ctv Mariusz Rechul, przedstawiciel PKE.
- Pomysł okazał się wielkim sukcesem i myślę, że na stałe wpisze się w tradycję jaworznickiej Orkiestry – dodaje prezydent Paweł Silbert. – Zastanawiam się również nad nadaniem w przyszłości rondu imienia Wielkiej Orkiestry Świątecznej Pomocy.
Zwycięzca licytacji będzie miał prawo do zamieszczenia na tablicy ustawionej na terenie ronda nazwy firmy. Nazwa będzie obowiązywać do kolejnego finału WOŚP. Tabliczka będzie zawierała również informację, że rondo zostało zlicytowane podczas XVIII Finału Wielkiej Orkiestry Świątecznej Pomocy. Zwycięzca otrzyma symboliczny certyfikat. Tablica zostanie uroczyście odsłonięta po ustaleniu wszystkich szczegółów ze zwycięzcą licytacji.
PKE, Południowy Koncern Energetyczny SA wchodzi w skład holdingu TAURON Polska Energia SA. Jest drugim pod względem wielkości producentem energii w kraju. Spółka ma ponad 14-proc. udziału w krajowej mocy zainstalowanej elektrycznej i 16- proc. w produkcji ciepła na rynku lokalnym. Przedmiot działalności PKE SA obejmuje w szczególności: wytwarzanie, przesyłanie i dystrybucję energii elektrycznej, produkcję i dystrybucję ciepła.
XVIII Finał Wielkiej Orkiersty Świątecznej Pomocy zakończył się z zebraną sumą 36 118 272 milionów PLN. Pieniądze przekazane zostaną na onkologię dziecięcą.
Czy 61 200 PLN to dużo czy mało za taki kontrakt Naming Rights?
Źródło:
http://aukcje.wosp.org.pl/show_item.php?item=298523
http://jaworznianin.pl/index.php?option=com_content&task=view&id=1896&Itemid=30
Zobacz:
Naming rights do ronda w Jaworznie licytowane na WOSP
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