Naming Rights są prawami do nazewnictwa obiektu lub wydarzenia, zazwyczaj przyznawane w zamian za określone korzyści finansowe. W tradycji takich instytucji jak szkoły, miejsca kultu czy szpitale było przyznawanie darczyńcy prawa do nazwy swoim imieniem obiektu w zamian za oferowane wkłady. W dzisiejszych czasach zapewnienie prawa do nazw dla stadionów, teatrów i innych miejsc publicznych jest uznawane przez biznes jako skuteczna i niebanalna forma reklamy. W ciągu ostatnich kilku lat zawarto wiele transakcji naming rights wartych miliony dolarów. Poniżej przedstawiamy 10 największych z nich.
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Barclays Center*Drużyna: New Jersey Nets – koszykówka
Miejsce: Brooklyn, New York, USA
Sponsor: Barclays PLC
Suma transakcji: $400 mln
Długość kontraktu: 20 lat
Roczny przychód: $20.0 mln
Rok wygaśnięcia kontraktu: 2029
*Obiekt w budowie
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Citi FieldDrużyna: New York Mets – baseball
Miejsce: Queens, New York, USA
Sponsor: Citibank N.A.
Suma transakcji: $400 mln
Długość kontraktu: 20 lat
Roczny przychód: $20.0 mln
Rok wygaśnięcia kontraktu: 2028
WWW: Citi Field home page
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Reliant Stadium**Drużyna: Huston Texans – football amerykański
Miejsce: Houston, USA
Sponsor: Reliant Energy Inc.
Suma transakcji: $310 mln
Długość kontraktu: 31 lat
Roczny przychód: $10.0 mln
Rok wygaśnięcia kontraktu: 2032
**Reliant posiada prawa do nazwy do całego Reliant Parku, który również zawera Reliant Arenę
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FedEx FieldDrużyna: Washington Redskins – football amerykański
Miejsce: Landover, Md., USA
Sponsor: FedEx Corp.
Suma transakcji: $205 mln
Długość kontraktu: 27
Roczny przychód: $7.59 mln
Rok wygaśnięcia kontraktu: 2025
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American Airlines CenterDrużyna: Dallas Stars – hokej, Dallas Mavericks – koszykówka
Miejsce: Dallas, USA
Sponsor: AMR Corp.
Suma transakcji: $195 mln
Długość kontraktu: 30 lat
Roczny przychód: $6.5 mln
Rok wygaśnięcia kontraktu: 2030
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Philips ArenaDrużyna: Atlanta Thrashers – hokej, Atlanta Hawks – koszykówka
Miejsce: Atlanta, USA
Sponsor: Royal Philips Electronics N.V.
Suma transakcji: $185 mln
Długość kontraktu: 20 lat
Roczny przychód: $9.25 mln
Rok wygaśnięcia kontraktu: 2019
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Minute Maid ParkDrużyna: Houston Astros – baseball
Miejsce: Houston, USA
Sponsor: The Coca-Cola Co.
Suma transakcji: $178 mln
Długość kontraktu: 28 lat
Roczny przychód: $6.36 mln
Rok wygaśnięcia kontraktu: 2029
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University of Phoenix StadiumDrużyna: Arizona Cardinals – football amerykański
Miejsce: Glendale, Arizona, USA
Sponsor: Apollo Group Inc.
Suma transakcji: $154.5 mln
Długość kontraktu: 20 lat
Roczny przychód: $7.72 mln
Rok wygaśnięcia kontraktu: 2025
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Bank of America StadiumDrużyna: Carolina Panthers – footbal amerykański
Miejsce: Charlotte, N.C
Sponsor: Bank of America
Suma transakcji: $140 mln
Długość kontraktu: 20 lat
Roczny przychód: $7.0 mln
Rok wygaśnięcia kontraktu: 2023
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Lincoln Financial FieldDrużyna: Philadelphia Eagles – football amerykański
Miejsce: Philadelphia, USA
Sponsor: Lincoln National Corp.
Suma transakcji: $139.6 mln
Długość kontraktu: 20 lat
Roczny przychód: $6.98 mln
Rok wygaśnięcia kontraktu: 2022
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